The role of DSA is almost same in every financial institution but when you apply for a loan selling agent for a particular lending institution, you have to go through a specific agreement that contains all the terms and conditions applicable. The loan agents are the one who connects a potential loan seeker to the lender, take care of the needed documentation for loan application forms, do fundamental evaluation and ensure that the submitted documents are in accordance with the guidelines of the particular lending institution. Here, we will discuss about what role does DSA play in loan processing and in its disbursal.

1. Applicability
The code of conduct for “LOAN AGENT“ will be applicable to all the individuals employed by DSA who would be involved in marketing and distributions of the financial services of banks and NBFCs. If anyone fails to adhere with this requirement may result in permanent termination of the channel partner tie-up of the DSA with associated lending institution.

2. Tele-calling a potential borrower
A potential loan seeker has expressed his/her desire to take a product via lending website/branch or has been referred by another client or through the an existing customer of the associated bank who has given acceptance for receiving calls for the other services of the bank or NBFC.

3. Keep the secrecy of borrower’s interest
The customer’s privacy should be the first and foremost priority of the “DSA“. If the borrower would authorize then any other individual/spouse/accountant/family member can be contacted.

4. Messages and contacting the borrower
DSA should make a call to the borrower only. However the customer is not available, a message may be delivered to him/her with the objective of getting the customer to call back or to check for a convenient time to call him/her again.

5. Misrepresentations are prohibited
The DSA cannot give misrepresentation of any offered service/product or about the bank and NBFC to the customer and can’t make the false promises on behalf of the bank or any lending institution.

6. Contacting Etiquettes

Pre-call
1. Always make a call between office hours.
2. No calls if you figure out the do not disturb numbers.

During call
1. Give a brief introduction of yourself.
2. Seek a permission to proceed with your product and don’t force if denied.
3. Try to talk in the language that is most comfortable to the customer.

If a loan seeker plans to buy the financial product:
1. Confirm the next call with customer.
2. Provide your contact number if anyone ask for it.
3. Gratify the customer for giving his/her valuable time.

7. Do not accept any bribe
DSA must not accept any kind of bribe offered by the customer. She/he must inform about this act to the management.

8. Few precautions to be taken

DSA should:
• Respect the privacy of customer.
• Do not intrude the client’s office/residence without his/her permission.
• Take care of borrower’s requirements.
• Maintain a healthy and professional relationship.

9. Handling the letters
DSA should follow the prescribed format assigned by the particular lending institution.

Who can apply as a Direct Selling Agent?
A person who is interested and have knowledge of financial products and desirable to work in public dealing with a good communication and convincing skills can “Apply as a DSA“ with bank or NBFC.

What are the benefits for a financial institution to keep DSA?
There are number of benefits in appointing a loan agent.
• It makes the local approach easier.
• DSAs shortlist the potential customers.
• Common people become more aware about the financial products offered by lending institution.
• Loan seekers through DSA are easy to be addressed as DSA has performed preliminary verification and registered the needs of the client.

How does a DSA approach the customer?
DSA cannot directly approach someone who’s a potential customer but if individual is referred to DSA through someone or he/she himself presents a desire to avail the financial product to the loan agent.

How a DSA earns?
The lending institution offers a fixed percentage of incentive to the direct selling agent on each product sold by him/her to a client. Therefore, every potential loan seeker is an earning opportunity for the DSA.

How can an individual attach with a lending institute as a DSA?

To “Become a DSA“ a person needs to follow given steps:

• Search for a genuine financial institution to work as a DSA depending upon factors such as payouts, working hours, targets etc.
• “Register as a DSA“ by submitting your application to the institution.
• Provide all the needed documents required by bank/NBFC and wait for the verification.
• Past credit report shall also be considered.
• Once you met the eligibility criteria and all your records are up to the mark, the institution will send you an agreement for DSA with a stamp duty.
• The applicant needs to return the duly fill form to the bank/NBFC if he/she agrees to all the terms and conditions as per the agreement.
• Then after DSA code is generated by lending institution which is used by candidate as an ID for all future settlements.

What are the uses of DSA code?
This code is used by DSA in all the documents submitted on behalf of a customer as well as it is tracking number for the loan agent to track the progress of loan application.

Why the DSA and financial institution relationship is symbiotic?
This relationship is considered to be symbiotic in nature because of the benefits provided to each other while coexisting in a system.

Benefits offered by the DSA to lending institution:
• DSA makes the people more aware about the financial products of the bank/NBFC; he/she is attached to.
• DSA saves a lot of time of the lenders as the preliminary verification of documents is performed by him/her.
• DSA keeps constant eye on competitor products giving a better idea to the lending institution about new market trends and requirements.

Benefits offered by bank/NBFC to a DSA:
• Regular trainings and workshops for DSAs to increase their product knowledge.
• It gives the DSA a good source of income without working for full time.

A direct selling agent or DSA is a business entity functioning as a referral agent for any financial institution. The duty of DSA involves finding potential customers for the lenders he/she represents. These agents will look for individuals who are seeking loan to fulfill their requirements and are provided with a payout for the efforts they put in. the payout is a fixed percentage of loan money which is a great way to add up in your existing earnings. Being a DSA with ShubhBank, you will get the liberty to source borrowers looking for different kind of loans anywhere in India. To know how to boost your finances amid lockdown being a DSA with ShubhBank, look our partnership opportunities and benefits.

ShubhBank is one of the leading lending platforms in India as our CRM system is integrated with multiple banks which can provide instant approvals and disbursals. Anyone from India between ages of 18-60 years can register as a loan partner with us. There are some benefits listed below associated with our DSA program:

• Higher payout slabs designed according to the financial product that you are selling.

• Sales support is always available by relationship management team.

• You are able to avail advanced features in CRM engine for the loan partners.

• Digital processing of leads is available in other Pan India locations.

• Loan selling agent is free to build their own connector network and manage their business.

• ShubhBank generates new opportunities for you which will come up time to time to increase your income.

An “Online DSA Registration“ is available for most of the leading banks and ShubhBank is open for Personal Loan, Business Loan, Home Loan, Machinery Loan, LAP, Gold Loan and many more products. We will give you the opportunity to get higher payout amount, open access to multiple lenders and products on a single platform. There are few more fundamentals discussed below for being our business associate:


• Training: We have built consolidate products information at our website ShubhBank.com for learning purposes and to know the duties and responsibilities of being loan partner.
• Payout Cycle: We are committed for the faster process of payout to DSAs. Our technology based platform gives you a faster access in terms of login to disbursement of loan and the payout.
• DSA registration: It is very simple as you just need to fill application form and you will get CRM access, complete your profile by uploading KYC documents and you will be activated in next few hours.

ShubhBank aims at building trust and an opportunity for self- employment. We are stricken to our objectives and goals that should be accomplished by being all inclusive. We understand that no business grows by working alone, so we enjoy working with diverse kind of individuals. Therefore “Join as a DSA“ in ShubhBank, start submitting leads online and applying for various loans as well as you will get the ease of growing financially on behalf of your client.

A Covid-19 outbreak is deteriorating the whole nation with full force. However, this pandemic has forced majority of workforce to stay at home for an indefinite period of time but an ideal opportunity to earn money while staying quarantined. Nowadays it’s economical and safe to work from home by helping others to secure a loan in their need by becoming a “Direct Selling Loan Agent“ at ShubhBank. Staying quarantined is a good time to start on the right foot and bode well even for your finances. Read on to find how lockdown is an ideal period for becoming a DSA at ShubhBank and for earning high payouts being your own boss.

The competition in banking industry is growing rapidly these days and many of the NBFCs have appointed business seekers as DSAs who procure clients for the financial commodities like loans, insurance etc. The basic responsibility for being our business associate is to find a customer who would be a potential client to specific financial product at ShubhBank and is paid with a set percentage commission on the lead they provide to the bank. He/she have to verify and complete all the documents for the further loan process.

Benefits offered by ShubhBank to the DSA
• We give regular trainings to DSAs to increase their product and its process knowledge.
• Our financial institution provides you a good source of income while staying home and without putting in long working hours.
• We do not demand any specialized educational qualifications, so any person interested with limited qualification can work and earn smart incentives.

Attach with ShubhBank as a DSA

To work with our financial institution, an aspirant can attach as DSA in following steps with us:
1. Before signing up as business partner, checklist all the factors like commission percentage, targets, working hours etc.
2. Provide all the documents and submit the application to bank and wait for verification.
3. Once all the verification is done then bank sends an agreement for DSA with a stamp duty.
4. Read all the terms and conditions carefully and return the duly filled form to the bank.
5. Once the agreement is submitted then DSA code will be generated by the bank.
6. This code is used as an ID for all future settlements with bank and can start functioning.

ShubhBank bears all the training of DSA on its products and methodologies. So “Be Our Business Partner“ because risk assessment is very low and this work can be done as an additional income source. The loan agent helps us to get a more direct approach to the prospective client in any given geographic location. We offer a fixed share of commission to the loan agent on each product sold by him to the customer. The bond between a DSA and financial institution is considered to be symbiotic as both benefit each other coexisting in a system. ShubhBank.com can help in all kind of online registration in very less time and you can reach us here for any queries.

In our journey to bring good financing opportunity to all deserving small businesses, we consistently seek good partners who can help our borrowers get access to funds. If you are interested to be a “Business Associate“ we would love to talk with you and seek ways to mutually benefit. ShubhBank help you to generate swift access to good borrowers thus giving you good returns with an excellent supporting service leveraged by technology. There are several reasons what entice you to be partner with ShubhBank.

• Earn High Payouts: Payout is the expected financial return for every case being disbursed by you. Our institution provides a generous ratio of incentives compared to other DSA’s for all our partners who get their case disbursed. There is unlimited potential for earning thousands of bucks per month.

• Transparent Process: The process beginning from getting a file from the partners till the disbursement, all the operation under ShubhBank will be completely transparent for its partners. Our partner dashboard gives complete visibility and keeps your borrower applicants updated about their case in timely manner.

• Additional and Timely Earnings: Partnering with ShubhBank is a great way to earn great monthly income using the entire personal and professional network and making money outside of your routine job. The will be no delay in getting your payouts directly into your bank account after the completion of your loan disbursement and the return depends on your business done with us.

• Speedy Operation and Quick Disbursal: ShubhBank.com is a digital lending platform so our sophisticated partner relationship management helps you to succeed faster. The flow of operation will occur rapidly and there will be no delay when the required documentation is completely ready for the process of getting a loan.

• Grow your Business: Each borrower has different requirements that ShubhBank understands and helps with. We also provide Credit Consultation, CIBIL Check with the experts’ advice from our efficient professionals.

• Nominal Paper Work: ShubhBank believes in paperless and hassle free approvals. We encourage our partners to send the borrower’s documentation online to reduce the paper work. Our own digital platform is connected with various lenders and services which is completely paperless.

• Your unique Partner Affiliate Code and link: We provide a unique code for each of the partners under which their leads will be logged-in. you can also this code to your customers through which they can directly apply in ShubhBank for which we will you the credit.

• More Funding Product Options: We deal with various financial products that include Personal Loan, Business Loan, Home Loan and Used Car Loan. We also entertain Loan against Property, Gold Loans and Machinery loans. Therefore, we are one stop shop for all your financial needs.

• Confidentiality: The personal and professional detail of the customer stays with us as we know that the financial matters are sensitive.

To “Register For Partner with ShubhBank“ please visit our website ShubhBank.com or feel free to call directly, if you would like to know more about our comprehensive as well as rewarding partnership program.

In this growing economy everyone needs to earn fast. So large number of people “Start their Own Business” and become their own boss. It attracts most of the jobless people to go for entrepreneurship. There are many important things to consider and done to start up a new business. It is foremost thing to know what is going in the market regarding your product and services and then focus on the customers needs. You have to work hard to get your entire team execute your plan well. When you have a proper plan for your business, it is good option to borrow from any bank or NBFC. There are many options of business loans available in the market at affordable interest rates. When your business is going good, many people find it attractive to join you and definitely add to your profitability and growth in the business. Setting goals motivate you and makes you passionate to work hard to achieve them.