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FREQUENTLY ASKED QUESTIONS ABOUT DIRECT SELLING AGENT (DSA)

Posted on Thursday July 30th, 2020

Who can apply as a Direct Selling Agent?
A person who is interested and have knowledge of financial products and desirable to work in public dealing with a good communication and convincing skills can Apply as a DSA with bank or NBFC.

What are the benefits for a financial institution to keep DSA?
There are number of benefits in appointing a loan agent.
• It makes the local approach easier.
• DSAs shortlist the potential customers.
• Common people become more aware about the financial products offered by lending institution.
• Loan seekers through DSA are easy to be addressed as DSA has performed preliminary verification and registered the needs of the client.

How does a DSA approach the customer?
DSA cannot directly approach someone who’s a potential customer but if individual is referred to DSA through someone or he/she himself presents a desire to avail the financial product to the loan agent.

How a DSA earns?
The lending institution offers a fixed percentage of incentive to the direct selling agent on each product sold by him/her to a client. Therefore, every potential loan seeker is an earning opportunity for the DSA.

How can an individual attach with a lending institute as a DSA?

To Become a DSA a person needs to follow given steps:

• Search for a genuine financial institution to work as a DSA depending upon factors such as payouts, working hours, targets etc.
Register as a DSA by submitting your application to the institution.
• Provide all the needed documents required by bank/NBFC and wait for the verification.
• Past credit report shall also be considered.
• Once you met the eligibility criteria and all your records are up to the mark, the institution will send you an agreement for DSA with a stamp duty.
• The applicant needs to return the duly fill form to the bank/NBFC if he/she agrees to all the terms and conditions as per the agreement.
• Then after DSA code is generated by lending institution which is used by candidate as an ID for all future settlements.

What are the uses of DSA code?
This code is used by DSA in all the documents submitted on behalf of a customer as well as it is tracking number for the loan agent to track the progress of loan application.

Why the DSA and financial institution relationship is symbiotic?
This relationship is considered to be symbiotic in nature because of the benefits provided to each other while coexisting in a system.

Benefits offered by the DSA to lending institution:
• DSA makes the people more aware about the financial products of the bank/NBFC; he/she is attached to.
• DSA saves a lot of time of the lenders as the preliminary verification of documents is performed by him/her.
• DSA keeps constant eye on competitor products giving a better idea to the lending institution about new market trends and requirements.

Benefits offered by bank/NBFC to a DSA:
• Regular trainings and workshops for DSAs to increase their product knowledge.
• It gives the DSA a good source of income without working for full time.